What is Search Engine Optimization (SEO)?
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
When User search for query called as keywords same kinds of products and services that you offer then SEO lets your site appear on top in major search engines such as Google, Yahoo, and Bing.
The key to getting more traffic lies in integrating content with search engine optimization and social media marketing.
What is Digital Marketing ?
Digital marketing is the process of promotion any of products or or service via one or more forms of online media platform, which is apart from traditional marketing in that it uses various methods that enables a marketer to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
It offers an ease for your marketing goal of sales conversion. It offers analytics so that you can observe channel most closely associated with your profit goals.
Why Digital Marketing is Important?
With digital marketing, Small or Midsize company now have the social media resources to perform sales and marketing tactics so that they can use Internet marketing tools to interact with targeted audiences in real time additionally measure and analyze their marketing efforts with minimal budget which were previously available only to large corporations.
Why Digital Marketing Is Important for Branding?
It’s Crystal Clear Builds Brand Reputation which eventually leads to Trust. The more trust your brand have hence more chances of having more customers and customer retention. You Have a Chance to Engage with Your Audience Through Digital. a Problem Which Was Hard to Achieve Before the Digital Era. the Traditional Methods of Engagement Were Limited in Some Way or the Other. and Digital Allows You to Experiment in a Short Time. and the Best Way a Brand Can Stay on a Potential Users Mind Is to Be on Their Mind, in Front of Their Eyes. Be Reminded of – in Everyday Things.
What is Digital Marketing Planning?
More and more digital content is being consumed on a routine basis by means of mobile phones, desktops, computers, laptops and more. When it comes to branding, the good news is that digital offers just as much potential to marketers as it does to the consumers.
Websites and SEO content
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)
Difference between Organic Traffic & Paid Traffic?
When it comes to search, deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. The right answer depends on a variety of factors including audience behavior, available budget, and your organization’s marketing goals.
Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Organic search results are those which come from the algorithm used by the search engine. Organic Search Ranking are free of cost for traffic.
Paid results are basically advertisements — this is paid to search engine’s by owners to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
What is black-hat / white-hat SEO?
White-hat SEO is to produce long-term results we recommend White-hat SEO which refers to techniques which search engines recommend as part of good design. Some of recommendation are Quality Content, Unique Meta Title, Description, & Quality Inbound Link.
Black-hat SEO involves techniques that are disapproved of by search engines. These can get your site penalized or ultimately banned from the index.
How Long Will SEO Take to Get Top Rankings?
It’s important to note that good SEO takes time. There is no easy and quick fix to get you on the top page of Google. Local/National/International SEO is typically a long term effort. But with a strong social media presence, great content, multiple weekly blogs posts, responsive web design, and regular link building it can take 2 to 6 months. However, for substantial results, it typically takes at least 12 months.
What is On-Page and Off-Page SEO?
SEO tactics fall into one of these categories: on-page or off-page SEO. On-page SEO is internal and involves constant revision and optimization of your own website in order to enhance traffic. Meanwhile, Off-page SEO is external and relies on other web pages to improve their website or blog and its optimization deals with link building factors.