Is Digital Marketing BOON or BANE?


As the current era is witnessing a major plunge in the scale-up of businesses using digital & online media, there are a few dark truths about digital agencies which remain hidden behind the curtains. These are the reasons due to which businesses are reluctant when it comes to trusting digital agencies. Here we take you through those dark truths & let you understand why you should trust Soradis Digital.

  1. Overcommitting customer goals

Hundreds of agencies are fighting to win new business and retain existing clients against the fierce and continually increasing competition. Due to this, Many Digital agencies fill clients’ heads with this belief that they can somehow make their business increase to a high level or give them a commitment to make their sales at a good amount etc… These fake commitments results to missing of quoted deadlines, fail to deliver on promises and hurt their company reputation.

  1. Falling short of promised ROI

If you are investing time and money into a system meant to improve productivity and yield a positive return on investment, you are going to desire results on whichever platform you are investing whether it is social media marketing or any other platform. Some Digital agencies give the expectations to the clients which are unrealistic for which the client has to be educated. It’s not good enough simply to take what clients need just with a goal to deal with that project. If you can’t demonstrate that the clients ROI they are paying you into their business and putting efforts, then as an agency you will struggle.

  1. Cheating customer’s ad spends budgets.

A marketing company prepares the budget contract which is good for their profit and they don’t understand customer’s needs and requirements which leads to the waste of budget and most probably this will be cheating on customer’s trust and faith upon your agency.

  1. 4. Selling generated business leads to 3rd party businesses.

Some Digital Marketing companies are facing continuous struggles with consumers’ perception of data, as new research reveals brands with access to their personal data are using it unethically. Some social media marketers misuse the customer’s leads by selling their generated leads to the 3rd party businesses. While there is a lot of data available to power, depending on advertising for the audience. Third-party data, which is aggregated by companies that don’t have direct relationships with consumers, offers reach but data quality and costs vary widely. This leads to cheating of clients trust.

  1. Selecting the wrong media platform for advertisement.

there are various social media platforms for advertising your brands such as Facebook, Instagram, Twitter etc… as the social media marketing platform is large where you can advertise your brand and products. Different social media sites bring in different levels of traffic, and this can vary heavily according to your company’s niche. Some digital agencies do not use the right media platform to advertise your product so this creates a vast amount of loss to your brand and even the loss of reputation of in which digital agency you invested.

  1. Hurting online brand image and reputation of businesses.

Growing your business is an exciting process but, some marketer does not try to understand the need of the customers or by not making them understand what the social media marketing can do in relation to their goals and for their businesses. Some digital agencies cheat on customers by exchanging their customer’s strategy and leads. It is only their agency’s benefit to challenge clients expectations whether with fake or true commitment. If given false commitment what will be hurt is your own brand image and the reputation of your business.

Here is how do Soradis Digital shows apathy for your business

Understanding the customer is very important. As per industry data, many of consumers have switched brands after having a poor customer experience. Businesses depend mainly on reliability, quality, and digital quality assurance for fulfilling the market demands before their competitors do so, without compromising with the Customer experience in order to achieve a successful digital transformation. Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow. Among all Internet marketing agencies, we’re the only one that generates, validates and reports online sales leads in real time.

If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific needs. We’ll get you as many quick and early wins as possible while setting up specific, long-term, scalable digital marketing goals. Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

 Why our clients choose us as a digital marketing agency?

We believe in delivering quality work. That means we proactively come up with new opportunities for you to build on our initial growth strategies.

You can rest assured that you’re working with some of the most creative minds in the industry. If you’re looking for powerful marketing layered in with speed and efficiency, you’re speaking our language.

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