With the change in user behaviour & data trends over the internet in past few years, it has been closely observed that people seem to trust organic articles they come across on search engines. This generates a scope & reason for the businesses to increase their website rankings & position over the search engines for the targeted list of keywords. The key process starts with keyword research. The next optimization to be done is on website & to make the website search engine friendly. If you want a long term leads generation strategy in place, Search Engine Optimization is something you should go ahead with to grow your business.