Pay Per Click Marketing - In this current era of highly baffled internet war, going ahead with paid advertising is one of the best options to generate effective results. The process starts with researching the best suit keywords for your business that would generate high quality leads and generation of decent revenues. Once the keyword research process is complete, we move to analyzing the keyword bidding strategy that would ensure optimization of our marketing budgets. Compared to all other modes of internet marketing, the best quality leads are generated through search engines. Thus, pay per click marketing stands out to be the most preferred revenue generation strategy for maximum businesses.